Cookie Policy

Last updated: 11 November 2026 · Version 2026-11-10

This policy explains how thedeclutterapp.com ("the website") uses cookies and similar technologies such as local storage and IndexedDB, why, for how long, and how you can change your choice. It should be read with our Privacy Policy. It covers the website only. The DeClutter iPhone and Android apps do not use the Google Analytics or Meta Pixel described below.

1. What cookies and similar technologies are

Cookies are small text files a website stores in your browser. Local storage and IndexedDB are similar storage areas in your browser. We use the word "cookies" below for all of them.

2. How we ask for your choice

3. How your choice is stored

Your choice is stored only in your browser, in local storage under the key dc_consent. It records: the policy version, your region group (EEA/UK or other), whether you allowed analytics, whether you allowed ad measurement, how you chose (accept all, essential only, custom, or automatic opt-out from Global Privacy Control), and the date and time. It is not sent to our servers. It is kept for 12 months, after which we ask again. We also ask again if this policy changes in a way that affects your choice. Clearing your browser data deletes it.

4. Strictly necessary (always on)

These make the website and your account work. The law does not require consent for them, and they cannot be switched off.

NameProviderPurposeDuration
dc_consent (local storage)DeClutterRemembers your cookie choice.12 months
firebaseLocalStorageDb (IndexedDB)Google Firebase (on our behalf)Keeps you signed in securely.Until you sign out
declutter_user, declutter_has_profile (local storage)DeClutterRemembers your session and whether your profile is set up.Until you sign out or clear browser data
DeClutter item database (IndexedDB)DeClutterStores your items on your device so the app works quickly and offline.Until you sign out or clear browser data
pending_ebay_auth, etsy_pending_auth, trademe_pending_auth, trademe_pending_post (local storage)DeClutterCompletes a marketplace connection you started.Removed when the connection finishes
dc_landing_v2, dc_exchange_rates, dc_deleted_ids, dc_longpress_taught, dc_first_listing_seen (local storage)DeClutterLoading the home page images quickly, currency conversion, keeping deleted items deleted, and not repeating tips you have already seen.Until you clear browser data
__stripe_mid, __stripe_sidStripeFraud prevention, only when you open checkout to pay.1 year / 30 minutes

5. Product measurement (first-party)

To understand where our users come from and how they use DeClutter, we keep a small amount of information in your browser and in our own database when you use the app.

NameProviderPurposeDuration
declutter_acq_v1 (local storage)DeClutterRemembers which link or campaign brought you here (for example utm_source), so it can be attached to your account if you sign up.Until you clear browser data
device_uuid, declutter_install_id, declutter_first_session_at, declutter_last_session_day (local storage)DeClutterA random identifier for this browser and the dates you used DeClutter, for counting returning visits.Until you clear browser data

These never contain the content of your listings, photos, or your name.

6. Analytics (only with your consent in the EEA, UK and Switzerland)

NameProviderPurposeDuration
_ga, _ga_3GFBNR1X3PGoogle Analytics (Google Ireland Ltd; Google LLC, USA)Counts visits and shows which pages are used, on which device type, and from which country or city (approximate, from your IP address, which Google does not store). Also records taps on the App Store and Google Play buttons.13 months

Without your consent, the Google Analytics script is not loaded at all, so nothing is sent to Google. We do not use Google Analytics for advertising: ad storage and ad personalisation are always set to denied.

7. Ad measurement (only with your consent in the EEA, UK and Switzerland)

NameProviderPurposeDuration
_fbp, _fbc (if you arrive from a Facebook or Instagram ad)Meta Pixel (Meta Platforms Ireland Ltd; Meta Platforms Inc., USA)Tells us how many people who saw or tapped our ads on Facebook and Instagram then visited this website or tapped an App Store or Google Play button, so we can stop paying for ads that do not work.90 days

Without consent in the EEA, UK and Switzerland, the Meta Pixel script is not loaded at all. Meta and DeClutter are joint controllers for collecting this data on our website and sending it to Meta (under Meta's Controller Addendum). Meta is responsible for what it does with the data afterwards; see Meta's Privacy Policy. Under California law this can count as "sharing" personal information for cross-context behavioural advertising; you can opt out at any time.

8. International transfers

Google and Meta may process this data in the United States. Both are certified under the EU-US Data Privacy Framework and its UK Extension and Swiss framework, and also use the European Commission's Standard Contractual Clauses.

9. How to change or withdraw your choice

10. Contact

Questions about this policy or your data: hello@thedeclutterapp.com. More about your rights, including how to complain to a data protection authority, is in our Privacy Policy.