Last updated: 11 November 2026 · Version 2026-11-10
This policy explains how thedeclutterapp.com ("the website") uses cookies and similar technologies such as local storage and IndexedDB, why, for how long, and how you can change your choice. It should be read with our Privacy Policy. It covers the website only. The DeClutter iPhone and Android apps do not use the Google Analytics or Meta Pixel described below.
Cookies are small text files a website stores in your browser. Local storage and IndexedDB are similar storage areas in your browser. We use the word "cookies" below for all of them.
Your choice is stored only in your browser, in local storage under the key dc_consent. It records: the policy version, your region group (EEA/UK or other), whether you allowed analytics, whether you allowed ad measurement, how you chose (accept all, essential only, custom, or automatic opt-out from Global Privacy Control), and the date and time. It is not sent to our servers. It is kept for 12 months, after which we ask again. We also ask again if this policy changes in a way that affects your choice. Clearing your browser data deletes it.
These make the website and your account work. The law does not require consent for them, and they cannot be switched off.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
dc_consent (local storage) | DeClutter | Remembers your cookie choice. | 12 months |
firebaseLocalStorageDb (IndexedDB) | Google Firebase (on our behalf) | Keeps you signed in securely. | Until you sign out |
declutter_user, declutter_has_profile (local storage) | DeClutter | Remembers your session and whether your profile is set up. | Until you sign out or clear browser data |
| DeClutter item database (IndexedDB) | DeClutter | Stores your items on your device so the app works quickly and offline. | Until you sign out or clear browser data |
pending_ebay_auth, etsy_pending_auth, trademe_pending_auth, trademe_pending_post (local storage) | DeClutter | Completes a marketplace connection you started. | Removed when the connection finishes |
dc_landing_v2, dc_exchange_rates, dc_deleted_ids, dc_longpress_taught, dc_first_listing_seen (local storage) | DeClutter | Loading the home page images quickly, currency conversion, keeping deleted items deleted, and not repeating tips you have already seen. | Until you clear browser data |
__stripe_mid, __stripe_sid | Stripe | Fraud prevention, only when you open checkout to pay. | 1 year / 30 minutes |
To understand where our users come from and how they use DeClutter, we keep a small amount of information in your browser and in our own database when you use the app.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
declutter_acq_v1 (local storage) | DeClutter | Remembers which link or campaign brought you here (for example utm_source), so it can be attached to your account if you sign up. | Until you clear browser data |
device_uuid, declutter_install_id, declutter_first_session_at, declutter_last_session_day (local storage) | DeClutter | A random identifier for this browser and the dates you used DeClutter, for counting returning visits. | Until you clear browser data |
These never contain the content of your listings, photos, or your name.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga, _ga_3GFBNR1X3P | Google Analytics (Google Ireland Ltd; Google LLC, USA) | Counts visits and shows which pages are used, on which device type, and from which country or city (approximate, from your IP address, which Google does not store). Also records taps on the App Store and Google Play buttons. | 13 months |
Without your consent, the Google Analytics script is not loaded at all, so nothing is sent to Google. We do not use Google Analytics for advertising: ad storage and ad personalisation are always set to denied.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_fbp, _fbc (if you arrive from a Facebook or Instagram ad) | Meta Pixel (Meta Platforms Ireland Ltd; Meta Platforms Inc., USA) | Tells us how many people who saw or tapped our ads on Facebook and Instagram then visited this website or tapped an App Store or Google Play button, so we can stop paying for ads that do not work. | 90 days |
Without consent in the EEA, UK and Switzerland, the Meta Pixel script is not loaded at all. Meta and DeClutter are joint controllers for collecting this data on our website and sending it to Meta (under Meta's Controller Addendum). Meta is responsible for what it does with the data afterwards; see Meta's Privacy Policy. Under California law this can count as "sharing" personal information for cross-context behavioural advertising; you can opt out at any time.
Google and Meta may process this data in the United States. Both are certified under the EU-US Data Privacy Framework and its UK Extension and Swiss framework, and also use the European Commission's Standard Contractual Clauses.
Questions about this policy or your data: hello@thedeclutterapp.com. More about your rights, including how to complain to a data protection authority, is in our Privacy Policy.